Posted by: Abu Asma on October 31, 2008 at 8:20 PM
Let me introduce Islamabad based Abu Asma, who is associated with advertising for 12 years now and is currently a Creative Director in a leading advertising Agency. Let’s welcome Abu Asma as latest addition in ProPakistani’s Team.
It is a general view point that money making in Telecom Sector is very simple – they lay down their infrastructure once, and then they can reap money for ever. Indeed this phenomenon is logical, but in real this might not be the case with every venture as some towering expectations might get crashed in days.
With multiple telecom players available in Pakistan, all the telecom companies are fighting hard to increase their share in market. It is very interesting to see that now mobile companies are offering call prices in Paisas to attract more customers and their strength to sell their products by advertising.
As a creative professional most of the time I wonder that big companies just believe on ambush marketing with out localizing the content of their adverts – also, without keeping their customers in mind. Today we have selected Ufone to discuss its advertising campaigns and their approach towards TVCs. Continue Reading This Story
Posted by: Aamir Attaa on October 5, 2008 at 12:06 PM
Ufone has been offering this service (for the first time in Pakistan) known as Push to Talk (PTT) or also called as Waklie Talkie. Before going into service details, let’s dig out what really this PTT service means?
What is Push to Talk Service?
PTT or Push to Talk is a feature similar to walkie-talkie that is provided over a cellular network. It means there is created a group of callers, who can connect to each other - their voice is broadcasted to whole of group members just like wireless handsets – and they don’t need to call again and again.. just press a single button and broadcast your message and release button to hear others.
In simple words, PTT is just like children playing with their Walkie Talkies.
How PTT or Ufone Walkie Talkie Works?
With Ufone Walkie Talkie service voice groups are created that can have up to 20 members. All these members of a certain group can communicate with each other through a data network (GPRS or EDGE) with always-on functionality.
Unfortunately not all mobile phones support PTT services. However, selected Nokia Mobile phones are equipped with Push to talk software. Once you have PTT feature in your handset, you can subscribe to Ufone’s Push to talk communication service.
Pushing a specific button on the mobile phone opens a voice channel to all selected participants of a group, whose phones will automatically play the caller’s voice through the phone loudspeaker - release the button and hear others talking back to you.
Posted by: Aamir Attaa on August 8, 2008 at 10:09 AM
This is the latest corporate ad by Telenor Pakistan. A very good theme that presents the whole story of a small business and its relation with country’s prosperity. Video is coupled with a very charismatic lyrics and vocals
Ufone has been offering this service (for the first time in Pakistan) known as Push to Talk (PTT) or also called as Waklie Talkie. Before going into service details, let’s dig out what really this PTT service means?