Caught Red Handed : Zong
Zong has allegedly copied the theme and the content of a UK telecom company’s AD. This actually disappointed me, keeping in view the popularity that the Zong AD had gained since its launch.
Zong bouncing out from China mobile had been doing pretty well as far as TV and print advertising was concerned. They started off with a very impressive teaser campaign both in Print and Electronic media
and then after launch series did the wonders. As far as Zong TV commercial is concerned, two aspects particularly gained the attention. The first was an, smile but elegant, amusing, rather glowing TV Ad which shows a guy walking and talking about Zong. The Ad looks to poke fun at competition and at the same time introduces Zong as a more affordable and more flexible service.
Our marketing gurus have also discussed the campaign, in a marketing forum. Here is the Zong’s AD that we see
And here is the original AD that was being copied…a 100 percent copy. Thumbs down for Zong…!
Earlier on, in Telecom, we have seen so many duplicates and pirated ads…
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Tags: advertisment, cellular, CMPak, copyright, TV commerical, zong
Category: Advertising, cellular
Memoona @ May 8th, 2008 10:27 pm
why for God’s sake are we worried, if Zong has made a good copy of UK ad, as we all know what china is popular for.
COPYING
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hassan @ May 9th, 2008 2:25 pm
Why are we so concerned about zong ad?. Only issue is that message was clear and backed by commitment. So we better stop criticising which we had been doing for the last 60 years . Think ahead move ahead.!
Pakistan First ! Love Pakistan and be Pakistan.
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Aamir Attaa @ May 9th, 2008 2:36 pm
Hassan, maybe you wont agree with my opinion, but what you are talking about is some thing like “Mitti Paoo - Kaam Chalao”…
Professional aptitude requires some ethics and respect for (copy) rights. Also the magnitude of China Mobile restrains them to follow such practices… However, we can appreciate the agency for a good execution, in fact a good copy
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Ad Bad @ June 11th, 2008 4:54 pm
China is popular for copying? and that why is why the world trades with China, right? Before blaming another country for copying, do not forget that your own president quoted “Abraham Lincoln” while addressing the nation. And do not forget that a LOCAL advertising agency came up with the concept, as they are PAID for coming up with advertising.
Pakistan first, love pakistan and be pakistan - then why copy other’s concepts? Why copy indians, americans, europeans and the whole lot. Be Pakistan.
Criticism is the ONLY way to move ahead. If you think letting the nation believe that copying is okay and “borrowing” ideas is fine, they will ALWAYS do that. Upon criticism new suggestions are born and people get out of the box. Criticism does not mean complain or hate. It means to locate a problem and give a solution.
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ardesher @ June 28th, 2008 4:30 am
well!!!!! as long as its working and is easy to understand no issue with copying
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